India’s love for cycling over the years

Updated: Nov 30, 2021

The rising consciousness towards sustainable and wholesome living as well as the incentive of being cost-effective is driving people to opt for bicycles.


Written by Guest Writer - Nikhil Parnami


On 3 June, 2018, the UN General Assembly decided to acknowledge the simple, yet versatile, pedal driven vehicle - the bicycle.

Over the years, bicycles have served as an affordable and reliable means of transportation for people across the globe. In the late 19th century, bicycles were mainly used by the rich and elite, but, as soon as mass production kicked off, they became a common mode of conveyance.

Image credit: Nikhil Parnami

Well, if we were to look back, it was in the early 1900s that motorised vehicles took over the roads and began adding to all the pollution and congestion. There was a lack of incentive to cycle amidst all the traffic and the risks of meeting with accidents. In addition to that, the working class population almost always have an aspiration to replace cycles with two-wheelers or motorcycles.

In 1983, the country’s largest bicycle manufacturer, The Hero Group (Now: Hero MotoCorp) entered a joint venture (JV) with the Japanese motorcycle giant, Honda. And, by the late 90s Hero Honda was all set to become the largest producer of motorcycles in the world.

While this successful corporate endeavour was seen as a milestone, many other business entities began flooding the market. Avon, Hercules, Firefox and BSA are some of them.

Image Credit: Bikepacking India

Though the number of individuals using bicycles was low, they stood the test of time. And, they continued to be one of the most clean, healthy and environmentally sustainable means of transport around the globe.

What has changed after COVID-19?

The rising consciousness towards sustainable and wholesome living as well as the incentive of being cost-effective is driving people to opt for bicycles, especially if they have to cover short distances. Increasing levels of awareness and better disposable incomes is also contributing to this trend. According to a report by the All India Bicycle Manufacturers Association (AICMA), more than 41 lakh bicycles were sold in India between May to September 2020 amidst the COVID-19 pandemic.

Today, cycling is largely being viewed as a way to keep fit. Well, it was in the year 2010, that a slew of people began participating in cycling marathons and fitness drives. From students, working professionals, homemakers to business magnates - all of them started to develop a fetish for the human-powered vehicle.

Image credit: Madhav Karunya, Unsplash

This laid the foundation for what people may call the cycling renaissance of India.

After the outbreak of the pandemic in 2020, the bicycle industry saw a huge surge in sales. Social distancing norms, constant lockdowns, remote work and congestion-free roads, pushed individuals to cycle more, both for leisure and physical strength.

But, the big question is, once motor vehicles are allowed to ply on the streets again, will the craze die down?


The author Nikhil Parnami leads cycling tours for tourists visiting Rajasthan and runs a bicycle advocacy organization called Bikepacking India. All views are personal.


Edited by Roshni Shroff


Some resources and links to help you learn more about cycling in India:

  1. World Bicycle Day: Why switching to e-cycles can be beneficial

  2. New-found craze for cycling leads to acute shortage of premium bikes, even as sales jump 250%

  3. Top 6 Health Benefits Of Cycling