Do What You Love, Love What You Do: Passion Economy Is the Future of Work

Updated: Sep 14, 2021

The passion economy has opened up a new way for people to earn based on their skills and interests.


We grew up hearing “Do what you love, love what you do” and “turn your passion into your profession” at a time when new professional avenues were opening up, redefining what we could do to earn a living outside the tightly bound boxes of ‘Engineer’ or ‘Doctor’, and more importantly, find fulfilment in what we do.

Now, as we carve our own paths and have the freedom to march to the beat of our own drum, we live and enrich the new and here-to-stay passion economy.

Coined by Adam Davidson, a New Yorker staff writer and co-founder of the Planet Money podcast on NPR and touted as the future of work by Li Jin, founder and GP of Atelier Ventures, passion economy offers a space in which individuality can be monetised: our unique skill-set, thoughts, and ideas. Unlike the widget economy which focuses on mass, cyclical, and rapid production, passion economy thrives on creativity and innovation, individualising what is provided, by whom and to whom.

Digital spaces are brimming with influencers, i.e., entrepreneurs in niche domains such as travel, beauty, design, fitness, and so on, who enjoy a large following and can influence buying decisions. The rise of influencers has upended traditional notions around fame, employment, and the brand-consumer relationship. As the world moves further online, and individuals tackle lay-offs and limited job opportunities, exacerbated by the COVID-19 pandemic, the passion economy grows – empowering aam folk to launch and run a business hinged on who they are and their purpose.


Edited by Anjali Hans


Some resources and links to help you learn more about passion economy:

  1. The Passion Economy and the Future of work

  2. How the passion economy is redefining work

  3. The rise of Passion Economy - why you should care