TWF, Sponsorship Registration

1. The Winter Flea 2025: Event Overview

The 2025 edition of The Winter Flea is positioned to significantly surpass previous years, delivering a massive, high-engagement platform in the premium Jaipur market.

1. Dates & Location:

   • Dates: 25th & 26th December (Tentative)

   • Location: Birla Auditorium, Jaipur (Premier, high-visibility venue)

2. Anticipated Reach:

   • Footfall: 20,000+ Attendees (Direct consumer engagement opportunity)

   • Digital Reach: 50 Million+ (Projected social media and digital impressions)

3. Event Scale:

   • Market: 150+ Pop-ups / 100+ Activities

   • Entertainment: 50+ Artists

   • Signature Show: "The Greatest Christmas Show" (India's only Christmas Broadway-style show, featuring 50+ global artists and Guinness World Record holders).

2. Strategic Value Proposition for Sponsors

Partnering with TWF 2025 provides an opportunity to align your brand with a high-footfall, high-intent consumer event, yielding both measurable ROI and unprecedented brand positioning.

1. Direct Engagement: Opportunity to engage directly with over 20,000 attendees in a uniquely joyful and receptive environment.

2. Enhanced Purchase Intent (80%): Data indicates that 80% of participants at event-based Flea markets report a higher likelihood of purchase after engaging with brands in-person. (Source: EventTrack Global, 2023)

3. Proven ROI (5:1): Holiday Festival events deliver an average Return on Investment (ROI) of 5:1, meaning every ₹1 Lakh invested returns ₹5 Lakhs in promotional and engagement value. (Source: EMI & Mosaic, 2023)

4. Market Growth Indicator: The market for these events is rapidly expanding, demonstrated by a 150% surge in search interest for "Christmas events" and "Christmas markets" in India over the past five years. (Source: Google Trends)

5. Brand Exposure: Guaranteed unprecedented brand exposure and presence boost through integration with the most talked-about cultural event of the season.

3. Non-Exclusive Sponsorship Tiers

The following packages are available for non-exclusive partnership. The proposed budgets are contemplated and subject to agreement.

A. Title Sponsor (Proposed Contemplated Budget: ₹45 Lakh)

1. High-Visibility Branding:

   • Experience Zone size: 20' x 20'.

   • Exclusive branding on the Box Office ILU and Entry bands.

2. Live Integration:

   • Prominent branding on the Main Stage.

   • EMCEE announcements and Artist shoutouts.

   • Artist Meet & Greet opportunity.

3. Digital & Media:

   • Exclusive posts/stories (Announcements/Contests).

   • Mentions in Artist & Event Promo Videos.

   • Integration with Artist Social Media and Influencers’ Social Media.

4. Marketing & Access:

   • Inclusion in Print (newspaper ads) and Outdoors advertising.

   • Emailers/WhatsApp Blasts, Social Media ADS, Partner Promotions, Ticketing platform tagging.

   • Complimentary 150 tickets and 20 After Party passes.

5. On-Ground Rights:

   • Branding Elements (Banners, Standees).

   • Right to shoot content and run exclusive content/promotions at the event.

B. Associate Sponsor (Proposed Contemplated Budget: ₹25 Lakh)

1. High-Visibility Branding:

   • Experience Zone size: 16' x 16'.

   • Prominent branding on the Main Stage and Banners.

2. Live Integration:

   • EMCEE announcements and Artist shoutouts.

   • On screen playouts.

3. Digital & Media:

   • Exclusive posts/stories (Announcements/Contests).

   • Tagging in posts/stories, Emailers/WhatsApp Blasts, Social Media ADS, Partner Promotions, Ticketing platform tagging.

4. Marketing & Access:

   • Inclusion in Print (newspaper ads) and Outdoors advertising.

   • Complimentary 100 tickets and 15 After Party passes.

5. On-Ground Rights:

   • Branding Elements (Banners, Standees).

   • Right to shoot content and run exclusive content/promotions at the event.

C. Powered By (Proposed Contemplated Budget: ₹15 Lakh)

1. High-Visibility Branding:

   • Experience Zone size: 12' x 12'.

   • Banners.

2. Live Integration:

   • On screen playouts.

3. Digital & Media:

   • Tagging in posts/stories.

   • Emailers/WhatsApp Blasts, Social Media ADS, Ticketing platform tagging.

4. Marketing & Access:

   • Inclusion in Print (newspaper ads) and Outdoors advertising.

   • Complimentary 10 tickets and 10 After Party passes.

5. On-Ground Rights:

   • Branding Elements (Banners, Standees).

   • Right to shoot content and run exclusive content/promotions at the event.

D. Co-powered By (Proposed Contemplated Budget: ₹5 Lakh)

1. High-Visibility Branding:

   • Experience Zone size: 10' x 10'.

   • Banners.

2. Live Integration:

   • On screen playouts.

3. Digital & Media:

   • Emailers/WhatsApp Blasts, Social Media ADS, Ticketing platform tagging.

4. Marketing & Access:

   • Inclusion in Print (newspaper ads) and Outdoors advertising.

   • Complimentary 10 tickets and 5 After Party passes.

5. On-Ground Rights:

   • Branding Elements (Banners, Standees).

   • Right to shoot content and run exclusive content/promotions at the event.

Note: All engagements are non-exclusive and subject to a mutually agreed-upon formal contract. Terms & Conditions Apply.

We look forward to discussing how a partnership with The Winter Flea 2025 can strategically achieve your brand objectives this holiday season.