Analog intends to build a portfolio of media and education companies that inform and entertain. A mix of online and offline experiences that celebration knowledge. Analog aspires to be the Information and culture platform for the digital generation  

Analog aspires to be the Information and culture platform for the digital generation

Analog intends to create content that informs and entertains. We have such rich content formats at our disposal today. Through the various projects we take up, we look to incorporate and present information in interesting ways merge Analog and Digital. Our focus is on presenting verified facts and information, reducing the dependence on algorithms to curate content, promoting a free and open dialogue, and making learning fun. We bring more than facts, we break down the news that is relevant to you. No clutter, no noise - only content that is useful.

We really need to go back to First-principles thinking and question everything. Why does news have to come from a newsroom in the same old mind-numbing formats?  Why can't the process of providing useful and actionable knowledge be made entertaining to consume? The crux of the story is distracted by banner ads and corrupted by biases that come with ads networks.

Cityscope is our first project. We have an elaborate idea bank and are raring to go. Stay tuned for more interesting initiatives!