The B2B SaaS Discovery Problem Nobody Wants to Talk About

The average enterprise uses 80-100 SaaS tools. Most of them were purchased after a Google search and a demo call.

If you have ever been responsible for evaluating business software — CRM, HRMS, accounting tools, marketing automation, project management — you know how broken the discovery process is. You Google a category, land on a review site with sponsored results, schedule six demos, and make a decision based on which sales team was most persistent. GetMySaaS.ai is attempting to replace that process with AI-driven software matching.

The SaaS sprawl problem is well-documented in enterprise technology: the average company of 100+ employees has over 80 active SaaS subscriptions, many of which were purchased for a specific use case and then forgotten. The cost of this sprawl — wasted subscription fees, duplicated functionality, underutilised tools, integration debt — runs into crores annually for medium-sized Indian enterprises. The bigger problem is that the discovery process that leads to tool selection is still largely unstructured: a combination of referrals, Google searches, and vendor cold outreach. GetMySaaS.ai's premise: AI can do this better.

80+Avg SaaS tools per 100+ employee company

AIVendor matching and verification

48hClaimed onboarding time

B2BTwo-sided marketplace model

What GetMySaaS Actually Does

GetMySaaS.ai is a two-sided marketplace: software buyers (enterprises, SMEs, procurement teams) on one side; verified software vendors on the other. The AI layer sits in the middle, doing the matching work that currently falls to humans doing manual research. Buyers describe their requirements; the platform's AI matches them with verified vendors, handles procurement compliance questions, and manages the evaluation workflow.

The "verified vendors" component is important: a meaningful problem with existing SaaS review sites (G2, Capterra, Trustpilot for software) is that they are dominated by self-reported information and vendor-influenced reviews. GetMySaaS's verification model — if executed with integrity — creates a different kind of trust signal. Procurement compliance integration is also valuable for larger enterprises where software purchases require security review, data processing agreements, and procurement policy sign-off.

The platform also includes an AI assistant that answers buyer questions in real time — replacing the need to schedule a demo just to answer "does this tool support single sign-on?" or "can it integrate with our existing HRMS?" This is a genuine time-saver in the evaluation process.

"The SaaS industry has solved distribution (everyone has a self-serve trial) but not discovery. Finding the right tool for your specific context — your stack, your team size, your regulatory environment — still requires humans doing research that AI should be doing."

The Market and the Competitive Landscape

GetMySaaS operates in the software discovery and procurement category, adjacent to G2, Gartner Peer Insights, Capterra, and in the Indian market, SaaSBoomi's community resources. The differentiation is the AI-driven matching layer and the procurement workflow integration — neither G2 nor Capterra actively handle the procurement process, they stop at discovery.

More direct competition comes from procurement platforms like Coupa and Zluri (which manages SaaS subscriptions and procurement workflows), both of which have raised significant capital. GetMySaaS's advantage is the discovery phase specifically — the upstream moment before a company has decided what category of software to buy, not just the procurement execution.

The India-First Angle

The Indian SaaS market has specific characteristics that create a genuine gap in the existing global discovery tools. Indian procurement teams frequently need tools that handle Indian GST compliance, integrate with Indian banking and payment infrastructure, support Indian languages, and comply with local data storage regulations. Global SaaS review sites are designed around US and European procurement contexts and are a poor fit for Indian SME and enterprise buyers evaluating Indian-made software.

GetMySaaS's positioning as an India-first marketplace for B2B software discovery — with verification standards and procurement workflows relevant to Indian enterprises — creates a defensible niche in a market that is underserved by the global review sites.

⚠ Honest Risk Assessment

▲Two-sided marketplace cold start: Building a marketplace requires both buyers and sellers. Attracting software vendors to list requires a credible buyer audience, which requires an attractive vendor catalogue. Breaking this chicken-and-egg dynamic is the central challenge.

▲Monetisation model clarity: Marketplace monetisation can be vendor-paid (listing fees, lead fees), buyer-paid (subscription), or transaction-based (procurement cut). The right model depends on where value is captured — and each creates different incentive dynamics around verification neutrality.

▲AI matching quality: The core value proposition depends on AI matching being genuinely better than manual research. If the matching recommendations are inaccurate or sponsor-influenced, the platform loses its primary differentiation.

Frequently Asked Questions

What is GetMySaaS.ai?

GetMySaaS.ai is an AI-powered B2B software discovery and procurement marketplace. Buyers describe their software requirements and the platform's AI matches them with verified vendors, handles procurement compliance, and manages the evaluation workflow. Vendors list on the platform to reach qualified buyers.

How is GetMySaaS different from G2 or Capterra?

G2 and Capterra are primarily review and discovery tools — they help buyers find software and read reviews but don't actively handle the procurement workflow. GetMySaaS combines AI-driven matching with procurement compliance integration and vendor verification, going further in the buyer journey. Its India-first focus is also a differentiator for Indian enterprises evaluating Indian software.

How quickly can a business get started on GetMySaaS.ai?

The platform is designed for rapid adoption, with the company claiming onboarding of as little as 48 hours with support from the platform's onboarding team. The AI assistant is available from day one for answering software evaluation questions.

Editorial Verdict

The Problem Is Real. The Execution Depends on Marketplace Density.

The B2B software discovery problem that GetMySaaS is solving is genuine: enterprise software procurement is messy, vendor-influenced, and time-consuming. An AI-driven discovery platform with verified vendors and procurement workflow integration is a coherent product concept. The India-first positioning addresses a real gap in the global review platforms' India coverage.

The challenge — as with all marketplace businesses — is that the value of the platform scales directly with the density of both sides. A marketplace with 10 vendors is not useful for most buyers; a marketplace with 10 buyers is not attractive to most vendors. GetMySaaS needs to grow both sides in parallel while maintaining the verification quality that is its core differentiation. That's a well-understood but genuinely difficult challenge.

Worth watching as the Indian SaaS market matures and enterprise procurement sophistication increases.

Sources & References:
GetMySaaS.ai official website · SaaSBoomi India SaaS market reports · Bessemer Venture Partners India SaaS estimates · G2 and Capterra platform comparisons · Zluri SaaS management platform coverage · India enterprise software adoption reports (NASSCOM 2025)

This editorial is produced for informational and SEO content purposes. All figures sourced from publicly available records as of early 2026.

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